Users will soon have a updated setting that enables them to reduce the quantity of AI-made content appearing in their timelines. This move comes as the platform revealed that it currently hosts over 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a global rollout. This shift comes amid a surge in AI content, spurred by new video-generation tools.
AI Proliferation Online
Studies have shown that nearly a tenth of the quickest rising content creators on a popular video site only show clips produced artificially. A large amount of this output is deemed mass-produced AI material, a term for substandard, factory-style content that is frequently nonsensical or dreamlike.
Based on user feedback that numerous viewers like content produced via AI tools, from AI artwork to science explainers, and we want to offer the community the ability to see more or less of that, based on their own choices,” said a spokesperson.
AI on the Platform
The platform announced that there are now 1.3 billion videos on its service labeled as AI-generated. Overall, over 100 mn pieces of content are submitted to the service each day, making AI content a relatively small percentage of its total content library.
How to Adjust Settings
Users will be in a position to decrease or raise the amount of AI-generated videos they view by accessing the “manage topic” setting in the application and picking AI-made media. Other topics that are already be controlled under the filter include news, style, aesthetics, and dance.
Platform Guidelines
TikTok’s guidelines oblige creators to identify “realistic” artificially created content, and it prohibits harmful AI impersonations of celebrities or critical incidents. Any realistic artificial content that is unmarked can be taken down under its community policies.
Furthermore, the app will now apply an artificially created label to content made using its built-in AI features, or detected by an industry-wide initiative for spotting AI-generated material. This measure is intended to help prevent users from trying to circumvent the tagging system.
Responsible AI Funding
TikTok is furthermore establishing a $2m educational fund for professionals and institutions to develop learning resources about using AI responsibly. This initiative will support educational bodies dedicated to training computer science.
Moderation Strategy
The platform has justified its content review process, amid debate over plans to make redundant numerous content moderators in the United Kingdom. The company is planning to reduce hundreds of positions in its trust and safety team in London, with worker representatives and online safety experts expressing worry that staff are being displaced by machine-led review.
A senior executive explained that human moderation would still have a role, but artificial intelligence can protect employees by removing the most harmful content before it has to be seen by people. TikTok reported a significant reduction in explicit and harmful content seen by safety staff over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is really helping us operate efficiently.”
